The HSA Group playbook
Visual identity
A shared system for everything we create.
CHAPTER 04
Our brandmark
A proud embodiment of who we are.
CHAPTER 05Photography style
Real people. Real moments. Human impact.
CHAPTER 06Colour palette
Inspired by our heritage. Full of optimism.
CHAPTER 07Typographic system
Clear, confident and unmistakably HSA.
CHAPTER 08Iconography
Simple visual cues. A shared visual language.
CHAPTER 09Grid system
A framework for possibility.