Proposed extension · For brand-team review
Partnerships & co-branding
Stronger together. Clear in every partnership.
Start with the relationship
Confirm whether HSA is the owner, sponsor or partner before choosing a lock-up. Do not create a new combined logo.
Respect each identity
Use approved partner assets, preserve both brands’ clear space and agree hierarchy with Corporate Communications.
Approval before release
Share the final bilingual layout and intended channels with the HSA brand owner before publication.
This chapter extends the May 2022 manual. It is proposed guidance for review by HSA Corporate Communications.
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