Proposed extension · For brand-team review

Motion & video

Always in motion. Always with purpose.

Use the manual’s language-aware logo positioning and preserve its clear space. Keep the brandmark unchanged throughout animation.

Provide captions and review their legibility against footage. Keep transitions purposeful and give viewers enough time to read supers.

Deliver approved master files, captions, licensed audio documentation and platform exports. Agree ownership and usage rights before production.

This chapter extends the May 2022 manual. It is proposed guidance for review by HSA Corporate Communications.