The HSA Group brand playbook
Our brand, together.
The thinking, tools and guidance to bring HSA to life. For everyone who creates, communicates and builds with us.
Rooted in purpose. Ready for possibility.
Building blocks of brilliant.
One shared identity. A world of stories. Start with what makes us HSA.
Explore our foundations
From our brand photography guideMake it unmistakably HSA.
Explore the identity
Our brandmark
The symbol that brings us together.
Colour palette
A distinctive palette. Endless possibility.
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Typography
A confident voice, in every character.
Photography
Human stories, honestly told.
Courage.
Care. Clarity.
Care. Clarity.
Brand voice
Write with courage, care and clarity.
Grid & layout
The building blocks of our identity.