الأيقونات

H SA G RO U P B R A N D A N D ST Y L E G U I D E                                                                                                                                                                                                                                                                                 49

8    Iconography

H SA G RO U P B R A N D A N D ST Y L E G U I D E                                                                                                                                                                                                                                                                                                                                   5 0

ICONOGRAPHY



                                                        INSPIRATION                      VERTICAL RHYTHMIC LINES               HORIZONTAL RHYTHMIC LINES              THE GRIDUsage

Iconography is used in our
communications where a visual
cue in the form of an icon can help
the audience clearly identify
what is being communicated.

It can also be beneficial for those
whose understanding of English
would be aided through iconography.

Our iconography is to be used
predominantly across digital
applications such as our website,
app and signage.

H SA G RO U P B R A N D A N D ST Y L E G U I D E                                                                                                                                                                                                                                                                                                                                    5 1

ICONOGRAPHY

Grid

Inspired by the rhythmic lines in the icon,
the iconography grid is formed by a
mesh of horizontal and vertical lines.